SEO Case Study
How KS Parts increased its organic traffic by 3130% with the right SEO strategy.
Company presentation
KS-Parts is a leading supplier of motorcycle accessories based in Bavaria. In their local store and online store, they offer a wide range of products, from motorcycle headlights to motorcycle brakes and motorcycle flushing systems. They are constantly reviewing, optimizing and expanding their range in order to offer their customers products of the highest quality.
Initial situation & challenges
Before the start of our SEO project, KS Parts was facing significant SEO challenges: Organic traffic to the website was minimal, and its presence in the top 10 search results was virtually non-existent. This in turn meant that sales were coming in irregularly and unpredictably. A constant stream of organic sales was needed.
Goal
Measures
In order to achieve the aforementioned goals, KS Parts’ SEO strategy had to be completely revised. The first step was to create an SEO audit (SEO analysis) for the KS Parts website. Here, the website was to be examined for all SEO-relevant elements. The following graphic shows the SEO areas that were analyzed in the SEO audit:
After the SEO audit, it turned out that no specific SEO texts were available for important product and product category pages. This significantly limited the visibility and findability of the products.
In addition, the internal link structure was not in place. More structure would make it easier for search engines to index the content of KS Parts and strengthen the site’s authority.
Another problem was the lack of prioritization of keywords: Without a clear strategy as to which keywords or products are particularly important for the company, targeted SEO measures to improve visibility and traffic cannot be implemented with maximum efficiency and effectiveness.
Based on the SEO audit, the appropriate measures for the KS Parts website were derived, prioritized and implemented:
For example, SEO texts for the products were created and added to the website so that KS Parts’ products could be found on the Internet.
In addition, KS Parts’ initially weak link profile meant that Google had no confidence in the website. Conversely, this meant that We had to pay special attention to off-page optimization to ensure that Google saw KS-Parts as an authority for motorcycle spare parts and motorcycle accessories.
You can find an overview of the most important SEO measures here:
Results
Increase in organic traffic by 3130 %
Organic traffic describes the visitors who arrive at a website by using natural or organic search results in search engines such as Google. The opposite of this is paid traffic - which comes from visitors who click on paid search results (such as Google Ads).
Increase in organic traffic value by 2026 %
The "organic traffic value" is a measure of how much it would cost to get the same amount of visitors through paid advertising (such as Google Ads).
Increase in top 3 keywords by 756%
With an increase of +756% in the top 3 keywords for which KS Parts now ranks, it quickly becomes clear how the visibility of the website has exploded thanks to the right SEO strategy. The increased visibility has also enabled KS Parts to further strengthen its brand.
51.3% increase in digital reach
Referring domains are websites that refer to other websites (in this case KS-Parts) by means of links. Google sees a link as a recommendation. The more such recommendations a domain receives, the more Google sees this website as an authority. This in turn has a positive influence on the visibility and visitor numbers of a website.
Domain rating increased by 233%
The domain rating is an important SEO metric that measures the strength of a website. With a higher domain rating, it is much easier to rank the subpages of the website in Google for certain keywords. The domain rating is an indicator that the website will continue to deliver excellent SEO results in the future.
The results from KS Parts show:
For small and medium-sized companies, comprehensive off-page optimization is essential to achieve good SEO results. Especially if you have competitors that are well positioned in terms of SEO and larger competitors, the question arises: How does a smaller store want to prevail against the large stores if the websites are similar in terms of SEO or content? Through off-page optimization! By constantly showing Google every month that your own website is being recommended or linked to.
And this is what KS Parts says about our collaboration
"elato gave us very good advice, is flexible in the implementation & has always given us valuable tips. Many keywords now rank much better, which is of course very important for our online store. We can and will definitely recommend elato. "
"elato gave us very good advice, is flexible in the implementation & has always given us valuable tips. Many keywords now rank much better, which is of course very important for our online store. We can and will definitely recommend elato. "
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FAQ
If you don’t see an answer to your question, you can ask us here.
What is performance SEO?
Performance SEO is ROI-based SEO with a focus on quickly achieving measurable results through target-oriented strategies. Performance SEO is data-driven: through the constant analysis of data and the measures derived from this, it is possible to achieve a positive return on investment (ROI) within a very short time. It is therefore more than just "generating visibility" and "strengthening the brand": it is an approach that focuses on maximizing the effectiveness of SEO measures in order to increase your traffic and therefore sales as quickly as possible.
Can you guarantee SEO results?
If you work with our performance marketing agency, we guarantee that you will receive positive ranking results for your keywords within the first 2 months - otherwise we will refund your money.
How quickly do the results become visible?
After just 4 weeks, we will send you results with the most important sales figures in the form of a report so that you can always see the progress of your website up close.
What is included in your SEO packages?
With our SEO packages, you no longer have to worry about anything, as our performance marketing agency will take care of all the work for you, including:
- On-page SEO (e.g. Content optimization through the right keywords & optimization of the structure of your website)
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Off-page SEO (e.g. building Mannheim backlinks)
- Technical SEO (e.g. optimization of loading times and website security)
- Local SEO (e.g.
optimization for
local
search queries
)
Local
SEO (
e.g. optimization for local search queries using local keywords)
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Mobile SEO (e.g. adapting the website to mobile devices to improve the user experience)
- Content marketing (e.g. Creation of target group-specific content to increase rankings)
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SEO reports (evaluation of SEO successes)
All measures are aimed at increasing the user experience on your website and the presence of your website on the internet. As a result, Google will recognize your website as an authority and your website will be placed at the top.
Do I need an SEO agency?
You are missing out on 83.33% of potential customers if your website is not in Google's top 3 search results for your keyword. If your website is ranked outside the top 3 search results for your keyword, you should engage in SEO so that you get the qualified traffic you deserve - not your competitors.
What does SEO cost?
We cannot give you a general price, as the price always depends on the current status of your website, your competition and the keywords for which you want to optimize your website.
After the initial consultation for your website, we can give you more detailed information about the price. Click here to arrange an initial consultation with our performance marketing agency now.
What distinguishes SEO from other channels?
The exponential effect: In contrast to paid traffic (Pay Per Click, PPC), organic traffic generated by SEO is free of charge and offers the extremely great advantage of the exponential effect:
Due to the high ranking of your website through our targeted SEO measures, Google recognizes your website as an "authority". The result: If you create new subpages and we make them SEO-friendly, you will see positive SEO results in no time at all - in other words, your website will rank high, which means you will be found by people searching for your exact product/service. This happens because Google has already recognized from your existing pages/content that your website delivers high-quality content.
Wealso optimize the content on your website with our SEO agency Mannheim: This improves the user experience, which in turn results in a higher conversion rate and more sales for you.
What are the next steps?
First, simply request a free consultation with our performance marketing agency by clickinghere . We will then contact you shortly by phone to discuss your situation and your goals.
Kevin Posdnikow, CEO.
From “invisible” to “unmissable” :
Let’s take the first step together now!
Michael Posdnikow, CEO.