Website
Relaunch Case Study
How Autoland increased its digital reach by 343% with a strategic website relaunch
Company presentation
Initial situation & challenges
Goal
- An optimal technical basis was to be created for the relaunch.
- However, the website structure is very large and complex with numerous URLs.
- All these URLs must be taken into account in the SEO audit.
- There were different page types, including local landing pages and car model pages, for example.
- Autoland had secured various domains for brand protection. The next step was to decide which domains Autoland should keep from an SEO perspective.
- All domains were to be analyzed accordingly from an SEO perspective. Subsequently, it should be evaluated which domains Autoland should keep in order to achieve the greatest possible ranking success.
Measures
- A comprehensive SEO audit formed the basis of the optimization strategy. The content of the SEO audit included both a status quo analysis and an optimization recommendation for the following elements, among others:
Ergebnisse
Increase in digital reach by 343%
Referring domains are websites that refer to other websites (in this case Autoland) by means of links. Google sees a link as a recommendation. The more such recommendations a domain receives, the more Google sees this website as an authority. This in turn has a positive influence on the visibility and visitor numbers of a website.
Increase in the number of keywords by 34,248 keywords
With over 30,000 new keywords for which Autoland now ranks, it quickly becomes clear how the visibility of the website has exploded thanks to the right SEO foundation. The increased visibility has also enabled Autoland to further strengthen its brand.
Domain rating increased by 282%
The domain rating is an important SEO metric that measures the strength of a website. With a higher domain rating, it is much easier to rank the subpages of the website in Google for certain keywords. The domain rating is an indicator that the website will continue to deliver excellent SEO results in the future.
The results from Autoland show:
A good SEO technical foundation is essential for long-term success.
And this is what Autoland says about our collaboration
"With the SEO analysis and the resulting recommendations for action from elato, we have now been able to make our website SEO-friendly. "
"With the SEO analysis and the resulting recommendations for action from elato, we have now been able to make our website SEO-friendly. "
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FAQ
If you don’t see an answer to your question, you can ask us here.
What is performance SEO?
Performance SEO is ROI-based SEO with a focus on quickly achieving measurable results through target-oriented strategies. Performance SEO is data-driven: through the constant analysis of data and the measures derived from this, it is possible to achieve a positive return on investment (ROI) within a very short time. It is therefore more than just "generating visibility" and "strengthening the brand": it is an approach that focuses on maximizing the effectiveness of SEO measures in order to increase your traffic and therefore sales as quickly as possible.
Can you guarantee SEO results?
If you work with our performance marketing agency, we guarantee that you will receive positive ranking results for your keywords within the first 2 months - otherwise we will refund your money.
How quickly do the results become visible?
After just 4 weeks, we will send you results with the most important sales figures in the form of a report so that you can always see the progress of your website up close.
What is included in your SEO packages?
With our SEO packages, you no longer have to worry about anything, as our performance marketing agency will take care of all the work for you, including:
- On-page SEO (e.g. Content optimization through the right keywords & optimization of the structure of your website)
-
Off-page SEO (e.g. building Mannheim backlinks)
- Technical SEO (e.g. optimization of loading times and website security)
- Local SEO (e.g.
optimization for
local
search queries
)
Local
SEO (
e.g. optimization for local search queries using local keywords)
-
Mobile SEO (e.g. adapting the website to mobile devices to improve the user experience)
- Content marketing (e.g. Creation of target group-specific content to increase rankings)
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SEO reports (evaluation of SEO successes)
All measures are aimed at increasing the user experience on your website and the presence of your website on the internet. As a result, Google will recognize your website as an authority and your website will be placed at the top.
Do I need an SEO agency?
You are missing out on 83.33% of potential customers if your website is not in Google's top 3 search results for your keyword. If your website is ranked outside the top 3 search results for your keyword, you should engage in SEO so that you get the qualified traffic you deserve - not your competitors.
What does SEO cost?
We cannot give you a general price, as the price always depends on the current status of your website, your competition and the keywords for which you want to optimize your website.
After the initial consultation for your website, we can give you more detailed information about the price. Click here to arrange an initial consultation with our performance marketing agency now.
What distinguishes SEO from other channels?
The exponential effect: In contrast to paid traffic (Pay Per Click, PPC), organic traffic generated by SEO is free of charge and offers the extremely great advantage of the exponential effect:
Due to the high ranking of your website through our targeted SEO measures, Google recognizes your website as an "authority". The result: If you create new subpages and we make them SEO-friendly, you will see positive SEO results in no time at all - in other words, your website will rank high, which means you will be found by people searching for your exact product/service. This happens because Google has already recognized from your existing pages/content that your website delivers high-quality content.
Wealso optimize the content on your website with our SEO agency Mannheim: This improves the user experience, which in turn results in a higher conversion rate and more sales for you.
What are the next steps?
First, simply request a free consultation with our performance marketing agency by clickinghere . We will then contact you shortly by phone to discuss your situation and your goals.
Kevin Posdnikow, CEO.
From “invisible” to “unmissable”:
Let’s take the first step together now!
Michael Posdnikow, CEO.