SEO Case Study
How Nomad Publishing achieved record sales and increased its organic traffic value by 4188% with the right SEO strategy.
Company presentation
Nomad Publishing is the market leader in the KDP coaching segment (“KDP” = “Kindle Direct Publishing”). With over 15,000 subscribers as the largest Amazon KDP YouTube channel in Germany, they have built up a strong brand and a large core audience through their successful social media presence.
Initial situation & challenges
Nomad Publishing realized that without a strong SEO strategy, they could not realize the full potential of their digital reach. Despite their large reach on social media, Nomad Publishing was difficult to find in organic Google search results. Now they want to develop their reach and prospects organically by expanding with a new marketing channel: SEO is the first port of call.
Goal
- The first priority is to increase awareness of Nomad Publishing in organic channels:
- The entire website should be fully optimized in every SEO aspect: The content should be enhanced with relevant keywords, the technical structure should be improved, for example by reducing loading times. Building high-quality links should strengthen the authority of Nomad Publishing. And continuous monitoring of SEO measures should enable a quick response to potential changes in order to maximize SEO results.
Measure
In order for the Nomad Publishing website to be fully SEO-optimized, the SEO status quo of the website was first determined in an SEO audit. The appropriate SEO measures were then determined, prioritized and implemented based on the SEO audit. The SEO audit included an analysis of the following elements:
These were the most important measures at a glance:
In addition, Nomad Publishing’s website uses conversion rate optimization (CRO) to ensure that existing visitors are as likely to complete a purchase as possible.
Result
Increase in organic traffic value by 4188%
The "organic traffic value" is a measure of how much it would cost to get the same amount of visitors through paid advertising (such as Google Ads). Conversely, this means that SEO saved Nomad Publishing around €2700 per month in Google Ads costs in May 2024 - as the visitors had already reached their website organically.
Increase in organic traffic by 2855%
Organic traffic describes the visitors who arrive at a website by using natural or organic search results in search engines such as Google. The opposite of this is paid traffic - which comes from visitors who click on paid search results (such as Google Ads).
5800% increase in the top 3 keywords
With an increase of +5800% in the top 3 keywords that Nomad Publishing now ranks for, it quickly becomes clear how the visibility of the website has exploded with the right SEO strategy. The increased visibility has also allowed Nomad Publishing to further strengthen its brand.
296% increase in digital reach
Referring domains are websites that refer to other websites (in this case Nomad Publishing) by means of links. Google sees a link as a recommendation. The more such recommendations a domain receives, the more Google sees this website as an authority. This in turn has a positive influence on the visibility and visitor numbers of a website.
236% increase in domain rating
The domain rating is an important SEO metric that measures the strength of a website. With a higher domain rating, it is much easier to rank the subpages of the website in Google for certain keywords. The domain rating is an indicator that the website will continue to deliver excellent SEO results in the future.
The results from Nomad Publishing show:
It is easier for established companies with a certain level of brand awareness to achieve top rankings, as Google gives these companies a “leap of faith”. A strong brand, combined with the right SEO strategy, can achieve very strong results in a short space of time.
And this is what Nomad Publishing says about
our collaboratio
"We were able to bring our website to the forefront for all relevant keywords, mostly even to position 1 and 2 in Google. Thanks to this reach, we even managed to set a new sales record - after several months of stagnation."
"We were able to bring our website to the forefront for all relevant keywords, mostly even to position 1 and 2 in Google. Thanks to this reach, we even managed to set a new sales record - after several months of stagnation."
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FAQ
If you don’t see an answer to your question, you can ask us here.
What is performance SEO?
Performance SEO is ROI-based SEO with a focus on quickly achieving measurable results through target-oriented strategies. Performance SEO is data-driven: through the constant analysis of data and the measures derived from this, it is possible to achieve a positive return on investment (ROI) within a very short time. It is therefore more than just "generating visibility" and "strengthening the brand": it is an approach that focuses on maximizing the effectiveness of SEO measures in order to increase your traffic and therefore sales as quickly as possible.
Can you guarantee SEO results?
If you work with our performance marketing agency, we guarantee that you will receive positive ranking results for your keywords within the first 2 months - otherwise we will refund your money.
How quickly do the results become visible?
After just 4 weeks, we will send you results with the most important sales figures in the form of a report so that you can always see the progress of your website up close.
What is included in your SEO packages?
With our SEO packages, you no longer have to worry about anything, as our performance marketing agency will take care of all the work for you, including:
- On-page SEO (e.g. Content optimization through the right keywords & optimization of the structure of your website)
-
Off-page SEO (e.g. building Mannheim backlinks)
- Technical SEO (e.g. optimization of loading times and website security)
- Local SEO (e.g.
optimization for
local
search queries
)
Local
SEO (
e.g. optimization for local search queries using local keywords)
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Mobile SEO (e.g. adapting the website to mobile devices to improve the user experience)
- Content marketing (e.g. Creation of target group-specific content to increase rankings)
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SEO reports (evaluation of SEO successes)
All measures are aimed at increasing the user experience on your website and the presence of your website on the internet. As a result, Google will recognize your website as an authority and your website will be placed at the top.
Do I need an SEO agency?
You are missing out on 83.33% of potential customers if your website is not in Google's top 3 search results for your keyword. If your website is ranked outside the top 3 search results for your keyword, you should engage in SEO so that you get the qualified traffic you deserve - not your competitors.
What does SEO cost?
We cannot give you a general price, as the price always depends on the current status of your website, your competition and the keywords for which you want to optimize your website.
After the initial consultation for your website, we can give you more detailed information about the price. Click here to arrange an initial consultation with our performance marketing agency now.
What distinguishes SEO from other channels?
The exponential effect: In contrast to paid traffic (Pay Per Click, PPC), organic traffic generated by SEO is free of charge and offers the extremely great advantage of the exponential effect:
Due to the high ranking of your website through our targeted SEO measures, Google recognizes your website as an "authority". The result: If you create new subpages and we make them SEO-friendly, you will see positive SEO results in no time at all - in other words, your website will rank high, which means you will be found by people searching for your exact product/service. This happens because Google has already recognized from your existing pages/content that your website delivers high-quality content.
Wealso optimize the content on your website with our SEO agency Mannheim: This improves the user experience, which in turn results in a higher conversion rate and more sales for you.
What are the next steps?
First, simply request a free consultation with our performance marketing agency by clickinghere . We will then contact you shortly by phone to discuss your situation and your goals.
Kevin Posdnikow, CEO.
From “invisible” to “unmissable” :
Let’s take the first step together now!
Michael Posdnikow, CEO.