SEO Case Study
How Salind reached over 20,000 visitors per month and became a leading GPS tracker brand through state-of-the-art SEO and the launch of a blog
Company presentation
Initial situation & challenges
Before the SEO project began, Salind had absolutely no visibility in the search engines. At that time, the products were mainly sold via Amazon.
Since SEO had never been done, a comprehensive SEO concept had to be created. At the beginning of the project, the website had almost no strong and relevant links, which meant that the SEO strength of the website was very low.
However, even with such fresh websites, like Salind’s at the time, where no SEO had yet been carried out, there are some advantages: The biggest advantage was that we were completely free in terms of SEO design. This allowed us to implement state-of-the-art SEO without compromise. This later had a decisive impact on Salind’s SEO success.
Goal
SEO measures for Salind
The SEO audit showed that there was a lot of potential on the PAJ website to significantly increase the visibility and findability of the site in Google. The biggest anomalies were in the following areas:
Creation of a content strategy:
First, a comprehensive content strategy was created. The strategy had to cover all relevant areas of the GPS tracker in order to achieve maximum traffic and sales potential. This is how we created the content strategy:
Identification of relevant topics:
The content strategy was based on detailed research into the most important keywords and topics relevant to Salind’s products and target group.
Creation of new pages:
Based on the content strategy, new pages were created for different application areas. Each page was optimized for specific keywords to ensure that Salind is visible for exactly those search queries that are actually searched for in Google.
OnPage optimization:
In addition to the creation of new content, a thorough on-page optimization of the existing pages was carried out:
Keyword optimization:
Among other things, the SEO texts, SEO titles, meta descriptions and alt texts were comprehensively optimized.
Structure and navigation:
A clear and logical page structure has been implemented. This improved both user-friendliness and SEO effectiveness. This included a clear navigation bar and a consistent hierarchy of headings.
OffPage optimization:
In order to increase Google’s authority and trust, comprehensive off-page optimization was also carried out by continuously building high-quality backlinks.
Trafficexplosion through the introduction of a blog
The biggest key to Salind’s SEO success was to introduce a blog. This blog was carefully planned and implemented to publish several monthly how-to articles on various GPS tracker-related topics.
Why was a blog introduced?
The main motivation, as with all other SEO measures, was to strengthen the Salind brand and increase awareness in order to attract even more visitors and generate sales.
However, the blog articles were also intended to act as a kind of “insurance policy”: Before the introduction of the blog, Salind’s very good rankings were subject to high volatility. The volatility was due to the many Google algorithm updates: Google prefers a mixture of commercial and informative content. Expert sites and authorities are given a “trust advantage”. Due to their position as experts, expert websites can achieve high rankings much faster.
Before the blog article campaign began, Salind only ranked for commercial keywords. As informative content was missing from Salind’s website, we were at a higher risk of a drop in rankings with Google updates.
By introducing a blog, we wanted to protect the very good rankings: By publishing a lot of relevant content on the topic of GPS trackers, we wanted to increase the “topical authority” and now also position Salind as a recognized expert in Google.
We wanted to benefit twice from the blog: on the one hand through more brand awareness, more visitors to the blog articles, who would later also buy products, and on the other hand to position Salind as an authority and further expand its SEO dominance.
How the blog was introduced: Keyword and content research
In order to create successful blog articles, we first carried out comprehensive content and keyword research. Our aim was to identify topics for the blog articles that have a high search volume. Without this basis, the blog articles would “disappear into nothing” and not attract any visitors.
Analysis through our SERP overlap tool
During the research, we took special care not to cause keyword cannibalization. This means that we made sure that several pages of Salind’s website did not rank for the same keyword and thus compete with each other in Google. This would affect the overall SEO performance of the pages. Specifically, we only ever created one page for each topic searched for. If there were synonyms for the searched topic, we also integrated these into the article instead of creating new pages. We used our own “SERP Overlap Tool” to ensure whether a new page was necessary for a search term or whether two URLs were required. We entered the two search terms into the tool and received a recommendation from our tool as to whether both keywords could be covered within one page or whether a new page should be created.
The right text creation
When creating the text, analyzing the search intent was crucial. We analyzed the search results (a so-called “SERP analysis”) in order to design our content in the same way as the top-ranked competition. This allowed us to ensure that we were meeting user expectations when they typed the search term into Google. However, we also made sure to provide deeper insights than the competition to make Salind’s content stand out. We keyword-optimized Salind’s texts and headlines to achieve the best possible visibility in search engines. We also optimized the word count of the texts. We used relevant keywords in natural contexts and avoided the “mere spamming” of keywords. We optimized the URL, SEO titles and meta descriptions of the pages. To increase the user experience and dwell time of visitors, we supplemented our content with images and videos as well as useful tools such as calculators and optimized the ALT titles of the images. By increasing engagement, we provided Google with positive signals from our site again, which helped it rank better.
Internal linking of blog articles
When creating the blog articles, we specifically linked Salinds commercial pages where they offer their products and services. This signals to Google that these landing pages are particularly relevant to the topic of the blog. This positions the landing pages as authorities in their specialist area – the result: significantly higher visibility through higher rankings.
Offpage optimization of blog articles
Offpage optimization is also an important part of running a blog in order to increase the visibility of blog articles. We regularly set external links to the blog articles. These external links signal to Google the relevance and authority of the blog articles.
Double the power in link building
This external linking of blog articles as part of off-page optimization even gives us a “double power” here: on the one hand, the blog articles themselves are linked externally. And on the other hand, Salinds commercial landing pages are linked because, as already mentioned, they have already been linked within the blog articles as part of the internal linking. This creates a double linking structure. Both the blog articles and the linked commercial landing pages benefit from the external links. This double linking strategy strengthens the SEO position of both pages and helps to establish Salind’s most important content as an authority in its field.
Regular blog article publication through editorial plan
We also made sure to publish blog articles regularly and keep them up to date in order to always provide Google with positive signals. An editorial plan helped us to continuously deliver and update new content. This allowed us to keep track of our publications. Our plan was realistic and offered enough flexibility to react to current topics and trends. Through a well-thought-out editorial plan, we managed to publish new, quality content regularly and consistently, which had a positive impact on Salind’s rankings.
You can find an overview of the most important SEO measures here:
Results
From 0 to over 20,000 monthly visitors
The over 20,000 monthly website visitors came to Salind's website organically by clicking on natural or non-paid search results. The opposite of this is paid traffic - which comes from visitors clicking on paid search results (or ads).
From 0 to 350 top 3 keywords
With 350 top 3 keywords and almost 4000 new keywords for which Salind now ranks, it quickly becomes clear how the website's visibility exploded thanks to the right SEO strategy. The increased visibility enabled Salind to establish itself as a brand for GPS trackers in Google.
Over 500 Referring Domains
Referring domains are websites that link to other websites (in this case to Salind). Google sees a link as a recommendation. The more such recommendations a domain receives, the more Google sees this website as an authority. This in turn has a positive influence on the visibility and visitor numbers of a website.
Increasing the domain rating by 900%
The domain rating is an important SEO metric that measures the strength of a website. The increase in domain rating is logarithmic: initially it is easy to increase the rating, but the higher the rating, the more difficult it becomes to increase it further. A higher domain rating makes it easier to rank subpages for certain keywords in Google. The domain rating therefore serves as an indicator for future excellent SEO results.
The results from Salind show:
You can “still” re-establish a brand in Google if you practice “state of the art” SEO. Despite the many Google updates over the years, which required continuous adaptation of the SEO strategy, we succeeded in optimizing Salind’s website so that it prevailed against its competitors and achieved consistently high rankings in Google search results. The introduction of the blog was a key part of this. Salind is now visible as a brand in Google and this has had a positive impact on its sales.
And this is what Salind says about our collaboration
"The results speak for themselves. We are at least in the top 3 for all relevant keywords, usually even in first place. The higher rankings in the search results have enabled us to significantly increase our sales and drive our growth."
"The results speak for themselves. We are at least in the top 3 for all relevant keywords, usually even in first place. The higher rankings in the search results have enabled us to significantly increase our sales and drive our growth."
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FAQ
If you don’t see an answer to your question, you can ask us here.
What is performance SEO?
Performance SEO is ROI-based SEO with a focus on quickly achieving measurable results through target-oriented strategies. Performance SEO is data-driven: through the constant analysis of data and the measures derived from this, it is possible to achieve a positive return on investment (ROI) within a very short time. It is therefore more than just "generating visibility" and "strengthening the brand": it is an approach that focuses on maximizing the effectiveness of SEO measures in order to increase your traffic and therefore sales as quickly as possible.
Can you guarantee SEO results?
If you work with our performance marketing agency, we guarantee that you will receive positive ranking results for your keywords within the first 2 months - otherwise we will refund your money.
How quickly do the results become visible?
After just 4 weeks, we will send you results with the most important sales figures in the form of a report so that you can always see the progress of your website up close.
What is included in your SEO packages?
With our SEO packages, you no longer have to worry about anything, as our performance marketing agency will take care of all the work for you, including:
- On-page SEO (e.g. Content optimization through the right keywords & optimization of the structure of your website)
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Off-page SEO (e.g. building Mannheim backlinks)
- Technical SEO (e.g. optimization of loading times and website security)
- Local SEO (e.g.
optimization for
local
search queries
)
Local
SEO (
e.g. optimization for local search queries using local keywords)
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Mobile SEO (e.g. adapting the website to mobile devices to improve the user experience)
- Content marketing (e.g. Creation of target group-specific content to increase rankings)
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SEO reports (evaluation of SEO successes)
All measures are aimed at increasing the user experience on your website and the presence of your website on the internet. As a result, Google will recognize your website as an authority and your website will be placed at the top.
Do I need an SEO agency?
You are missing out on 83.33% of potential customers if your website is not in Google's top 3 search results for your keyword. If your website is ranked outside the top 3 search results for your keyword, you should engage in SEO so that you get the qualified traffic you deserve - not your competitors.
What does SEO cost?
We cannot give you a general price, as the price always depends on the current status of your website, your competition and the keywords for which you want to optimize your website.
After the initial consultation for your website, we can give you more detailed information about the price. Click here to arrange an initial consultation with our performance marketing agency now.
What distinguishes SEO from other channels?
The exponential effect: In contrast to paid traffic (Pay Per Click, PPC), organic traffic generated by SEO is free of charge and offers the extremely great advantage of the exponential effect:
Due to the high ranking of your website through our targeted SEO measures, Google recognizes your website as an "authority". The result: If you create new subpages and we make them SEO-friendly, you will see positive SEO results in no time at all - in other words, your website will rank high, which means you will be found by people searching for your exact product/service. This happens because Google has already recognized from your existing pages/content that your website delivers high-quality content.
Wealso optimize the content on your website with our SEO agency Mannheim: This improves the user experience, which in turn results in a higher conversion rate and more sales for you.
What are the next steps?
First, simply request a free consultation with our performance marketing agency by clickinghere . We will then contact you shortly by phone to discuss your situation and your goals.
Kevin Posdnikow, CEO.
From “invisible” to “unmissable”:
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Michael Posdnikow, CEO.